200+ clients, millions of end users, and thousands of designs later, we’re an award-winning agency that’s worked with some of the biggest brands around.

Together,

we can do great things.

Codal has been named the BigCommerce 2021 Partner of the Year and recognized for the best User Experience + Design Award.

Empowering companies at the intersection of UX design, development, & business.

Sign up to receive our newsletter for instant access to insights.

Facebook

Twitter

Instagram

LinkedIn

Codal

In this article, we explore key B2B eCommerce trends and technologies for suppliers to prioritize in 2022. 

5 critical B2B eCommerce trends & technologies in 2022 

From headless commerce architecture, to advanced product information and inventory management tools, there are several innovations that are reshaping the B2B landscape. Click here to learn about critical B2B eCommerce trends and technologies in 2022.

5 critical B2B eCommerce trends & technologies in 2022 | Codal

From headless commerce architecture, to advanced product information and inventory management tools, there are several innovations that are currently reshaping the B2B landscape. With Codal on your side, you can enhance the B2B buyer journey, improve customer relationships, extend your sales and marketing reach, and boost revenue for your business.

eCommerce

In this article, we discuss elements of the customer experience that can be improved through B2B eCommerce personalization. 

Adding personalization features to your online sales portals’ product catalog, pricing, and account management enables stronger customer engagement and sales numbers. Click here to learn more about B2B eCommerce personalization. 

Today’s customers expect businesses to provide fast, easy, and secure online purchasing experiences—regardless of whether it’s a B2C or B2B transaction. Let’s look at six areas of the customer journey where B2B eCommerce personalization can truly make a difference in terms of engagement, conversions, and sales. 

6 areas where B2B eCommerce personalization really matters

Let’s collaborate

200+ clients, millions of end-users, and thousands of designs later, we’re an award-winning agency that’s worked with some of the biggest brands around.

Download

Ready to learn more?

Enter your information below to access your download.

Read our carefully curated content for the latest in UX/UI design and web development thought leadership. Stay up to date with our news. Get ideas and inspiration for your next project.

Stay up to date on the trends and Codal's thought leadership on UX design and development, data strategy and the eCommerce industry.

Insights | Codal | Web Development Agency Chicago

Our insights

Download Now

ready to learn more? —

Access your download here

View all case studies

Recent case studies

See all insights

Codal insights

Let’s collaborate 

200+ clients, millions of end users, and billions of dollars in business growth. We’re an award-winning firm that’s worked with some of the biggest brands in the world. 

Together

Our lean, interdisciplinary teams help you bring innovative digital solutions to market at scale. Drawing on a variety of perspectives, qualifications, and strategies, we make true strategic digital transformation a reality.

From UX design and mobile app development, to digital transformation and data strategy, explore the consulting services and solutions Codal has to offer.

Solutions | Codal | Top Digital Agency in Chicago

That’s not all we have —

Find more in our portfolio

Please provide additional information about your project below.

Thanks for reaching out.

No matter what the challenge,

Codal has the knowledge and experience to solve it.

Utilizing analytics and data gathered through extensive research, Codal creates digital products tailored to your customers, ensuring the finished solution caters to all user types. 

Leverage elegant, intelligent, and immersive digital experiences tailored to your customers’ wants and needs, as well as your business goals.

Solution Hero Visual Common

product design and development icon

Check out our five-step process to product design and develop projects - 

Our product design & development process

Whether you’re building a new website, mobile application, internal business platform, or any other digital product, Codal is here to guide you through the process with speed and efficiency. Using advanced technologies and a data-based approach, our award-winning designers and developers create solutions that facilitate practical and meaningful experiences for your business’ customers, employees, and stakeholders. This means stronger user engagement, streamlined workflows, fewer support issues, and optimized revenue. 

Our product design & development solutions

Get elegant, intelligent, and immersive digital experiences tailored to your customers’ needs—and your business goals.

Product Design & Development | Codal | UX Design Agency

Product design and development 

We help your business launch digital commerce experiences that drive sales and create genuine customer delight.

Get headless architecture with engaging shopping experiences that drive conversions from a certified Shopify and BigCommerce Elite partner.

e commerce

Check out our five-step process to eCommerce projects - 

Our eCommerce design & development process

For more than a decade, Codal has been helping businesses thrive in the eCommerce landscape. With superior UX/UI design, we give your business the tools it needs to enhance its digital presence, expand its customer base, as well as create and manage additional streams of revenue. By establishing a sophisticated and agile eCommerce tech stack, we ensure scalability, so your business can rapidly adapt to new industry trends, consumer behaviors, and emerging technologies. Codal is currently a trusted partner of both Shopify and BigCommerce—two of the top eCommerce platforms on the market today. 

Our eCommerce solutions

Get elegant, intelligent, and immersive shopping experiences that create positive customer impressions and drive conversions.

eCommerce Website Development Company | Codal

Codal drives strategic process improvements and best practices to help you successfully deliver quality services to customers. 

Launch seamless and intuitive digital journeys that cater to users of all types and help you forge more meaningful connections with customers.

human

Check out our five-step process to service design projects - 

Our service design process

With the right blend of people, processes, and technology, your business can unlock its full potential—and that’s where Codal’s service design team comes in. We integrate sophisticated digital technologies with various back- and front-end systems to enhance the user experience (UX) and streamline internal workflows. Effective service design enables stronger communication between your business, its customers, and its third-party service providers, so you can continuously refine processes and optimize revenue as you scale. 

Our service design solutions

Service Design | Codal | Web Design and Development Chicago

Service design

Collecting, visualizing, and analyzing massive amounts of data to discover actionable insights is a crucial part of creating a sound business strategy.

Harness the power of data to drive strategic decisions, uncover opportunities, and support the overall success of your business.

bars

Check out our five-step process to data strategy projects - 

Our data strategy process

Every growing business needs a strategy for collecting and analyzing data. But with so many different approaches and available technologies, it can be difficult to know where to start, or how to get more value from your current tools. Codal can help your business uncover new opportunities, drive strategic decisions, and optimize revenue by harnessing the power of data.

Our data strategy solutions

Data Strategy | Codal | Digital Consulting Firm

Data strategy

We stand up intelligent, cost-effective microservices architectures that let businesses achieve true scalability.

Go to market faster with a platform that’s flexible, designed to scale, and provides long-term value.

layout

Check out our five-step process to microservices architecture projects - 

Our microservice architecture process

Trading in your business’ monolithic system for a microservices architecture can come with many benefits, such as greater programming flexibility, the ability for development teams to work independently of each other, and a faster time-to-market for application modifications. Codal helps determine whether or not microservices are right for your business, then creates a roadmap for success. We implement microservices to enhance the overall agility, scalability, and security of your business—resulting in lower costs, streamlined workflows, and optimized revenue.

Our microservices architecture solutions

Wondering if trading in your monolithic system for a microservices architecture is best for your business? Codal can help.

Microservice Architecture | Codal | Web Development Services

Microservice architecture

Codal can guide your business through a hassle-free transition from the old to the upgraded, allowing you to migrate systems and solutions without the hassle.

Modernize your legacy technology and guide your business through a hassle-free transition from the old to the upgraded.

replatforming

Check out our five-step process to modernization projects - 

Our modernization process

The process of switching from a legacy platform to a more advanced solution—without disrupting your business’ customer experience or internal workflows—requires significant time, resources, and technical expertise. Our award-winning team collaborates with the key players on your end to determine which platforms and tools are best suited for your scaling business. Then we execute the new platform transition and integrate any third-party solutions, establishing a technological infrastructure that supports efficient UX updates, robust security, and superior data analytics.