For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award.

UpCity Award 2022

2022 Local Excellence - UpCity

Expertise.com finds and reviews the top service professionals in over 200 industries across the U.S. Each month, they research more than 60,000 businesses to help customers find the best-qualified professional for their needs

Best Web Developers in Chicago 2022

2022 Best Web Developers in Chicago - Expertise.com

Clutch helps businesses around the globe find the best-fit solution providers they need. It named Codal to its list of the top Python and Django developers of 2022.

2022 Top Python and Django Developers badge

2022 Top Python & Django Developers - Clutch

Awarded to Certified BigCommerce agency partners that have demonstrated commitment to investing in the platform, executing for clients, and generating meaningful business over the last year.

BigCommerce Partner Awards Badge

2021 Partner of the Year - BigCommerce

BigCommerce, leading Open SaaS eCommerce solution, recognized Codal for our work on Garrett Popcorn's website for creating a world-class, visually appealing design that enhances the user experience and leads to higher interactivity and conversion. 

2021 User Experience & Design Award - BigCommerce

Awards

At Codal, we modernize and grow businesses by designing and developing digital solutions that companies, their employees, and their customers love. 

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From our Chicago headquarters, to our Lincoln, UK design studio, to our large engineering office in Ahmedabad, India, Codal’s leadership team is committed to making sure our clients get the most impactful digital solutions out there.

Leadership

Codal is a leading UX and consulting agency with offices in Chicago, the UK and Ahmedabad, India.

About Codal | UX Design & Development Agency | Chicago, IL

At Codal, everyone gets a seat at the table, which means everyone gets to share their unique experiences, perspectives, and approaches. We believe that when you hire people from diverse backgrounds, you bring invaluable new perspectives to the forefront. We strive for open collaboration and transparency across all teams. Around here, the best ideas really can come from anyone. 

We're united around a common goal of delivering high-quality products that help our clients solve real business problems.

Commitment to excellence

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Working together to create an environment that everyone, from the C-suite to the interns, can learn, grow, and thrive in.

Inclusive culture

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We strive to hire diverse talent, and we’re constantly trying to break the mold and find the most unique perspectives to shape our growing organization.

Unique perspectives

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We have the scale and international reach to bring even the most complex, intricate projects to life on the global stage.

Global approach

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Web, mobile, eCommerce, and everything in between. No matter what your project is, Codal has the know-how, tools, and work ethic to get it done.

Wide-ranging expertise

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Our values

Redesigning an internal compliance tool for a firm with 1.8 million clients

Charles Schwab Case Study Image

Looking to stay competitive in the rapidly digitizing financial sector, Charles Schwab enlisted Codal’s services to redesign one of its many internal web applications.

The Project

Explore Codal’s digital products and discover how Codal served Charles Schwab through data-driven, market-tested web application development.

Web Application Development Case Study | Charles Schwab

Charles Schwab

Going headless for an international outdoor retailer

Gore Case Study Image

GOREWEAR needed a modern eCommerce solution to bring its global online retail operations under one roof. Codal was proud to help this outdoor gear brand revamp its online shopping experience, reach more customers internationally, and streamline internal workflows by migrating to headless commerce architecture. 

How Codal helped GOREWEAR go headless for an integrated eCommerce ecosystem.

Headless eCommerce Case Study | GOREWEAR

GOREWEAR

Creating a HIPAA-compliant portal for dermatologists and their patients

RegimenPro case study image

To grow its network of dermatologists and drive eCommerce sales, RegimenPro’s partnership with Codal had two primary goals. First, we designed and developed a streamlined, HIPAA-compliant physician portal, where dermatologists can select skin care products and manage regimens for their patients. Second, we built a modern DTC experience, so that patients can quickly and easily adopt new regimens and order products for delivery.

Creating a superior physician-patient relationship in eCommerce.

Patient Portal Development Case Study | RegimenPro

RegimenPro

Helping a historic brand find its footing in the modern eCommerce landscape.

Thermos Case Study Image

Thermos, a storied provider of insulated food and beverage containers, knew that it needed an eCommerce transformation to maintain its competitive edge in the industry. Together with its sister brand, Lifefactory, Thermos teamed up with Codal to plan and execute an eCommerce platform migration and UX redesign with a fast turnaround time. 

See how Codal helped this historic brand find its footing in the modern eCommerce landscape.

Shopify Migration Case Study | Thermos

Thermos

Developing a transformative workflow management solution for corporate legal teams

Proxy Case Study Image

NMBL Technologies partnered with Codal to design and develop Proxy, a comprehensive workflow management tool for the legal space. Founded in 2018 by attorneys and tech specialists, NMBL seeks to boost productivity in the legal space for in-house lawyers by building software that streamlines workflows and facilitates effective collaboration. 

See how Codal designed and developed a transformative workflow management solution for corporate legal teams.

Workflow Management Solution Development Case Study | Proxy

Proxy

About us

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Injecting innovation into every step of design and development.

Agile process

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Sustainable, data-driven solutions built to scale.

Innovation and strategy

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We make sure your concerns are met and that you are a contributing member to the success of a project.

Full transparency

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Timely project updates, check-ins, and deliverables.

Real-time status updates

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We promise consistency, clarity, and true partnership. When you work with Codal, you know your project is in good hands.

Reliability & trust

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We believe in building intelligent, forward-thinking products that make the digital world an easier, simpler, and friendlier place.

Quality products

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Our people are experienced, insightful, and willing to go the extra mile.

Expert staff

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We’re able to adapt and respond quickly to shifting needs, priorities, and challenges.

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What we do

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Modernizing a critical healthcare app with microservices and intelligent UX design

Baxter case study image

Baxter’s rich history of delivering transformational medical technology has not wavered due to its commitment to continuous innovation. Codal is honored to partner with an organization that helps medical professionals provide superior care to patients in the most critical of environments.

Healthcare

Founded in 1931, Baxter offers a wide range of technology solutions that empower healthcare professionals to provide smarter, more personalized care. The multinational company has a long history of creating transformative medical devices, which millions of patients and
healthcare personnel depend on every day.

With a typical hospital customer using up to 20 CRRT devices, there is potential for a significant amount of data to be uploaded to the cloud for analysis. 

As part of its commitment to superior customer service, Baxter wants to ensure its sales representatives are armed with this data to help customers monitor the performance of their devices. This includes checking that the devices are functioning properly, reviewing if hospital staff are using the devices correctly, considering ways to optimize the use of the devices, and watching for signs of degradation over time. 

Frustrations around poorly visualized data shared via printouts encouraged the company to pursue an iPad application for its sales reps. This app would incorporate data points present in the previous printed reports, along with additional KPIs.

Codal’s challenge was to create a system for extracting this high volume of data from the cloud, analyzing it to provide necessary feedback, and packaging it in an attractive and user-friendly mobile app—which the Baxter’s sales reps could utilize to have more impactful conversations with customers. These conversations ultimately lead to more effective approaches to treatment in the most critical of hospital environments.

The Challenge

Codal spent months learning the ins and outs of Baxter’s legacy system for collecting, storing, and analyzing data from CRRT devices. 

Working in close collaboration with the company’s internal subject matter experts, our team determined the most relevant key performance indicators (KPIs) for data analysis. With each CRRT device consistently reporting tens of thousands of data points, it was essential to determine set metrics to be drawn from that data to provide the best possible understanding of how a CRRT machine was functioning. 

This collaborative process was crucial because it provided us with a firm grasp on how CRRT data could be categorized and streamlined to provide a holistic picture of each individual devices’ performance.

Codal conducted extensive interviews with business stakeholders and different types of users. Our UX team visited hospitals in Cincinnati, OH and Louisville, KY to connect with physicians, nurses, and other hospital staff—with the goal of understanding how users interacted with the existing data reports, how they used them to improve the effectiveness of CRRT devices, and what they were looking for in a new platform that would make their jobs easier. These in-person interviews provided valuable perspective on what’s important in the day-to-day grind of these medical professionals. 

Discovery

Once KPIs were determined, Codal began setting up a robust, scalable microservices backend to manage the data. 

Amazon Web Services (AWS) Lambda provided a fast, cost-effective platform to handle the significant amounts of data coming from the CRRT machines. Our team used AWS Relational Database Service (RDS), Redshift, and Elastic MapReduce (EMR) to store and analyze the data and calculate the determined KPIs with high accuracy. 

Additionally, we used Realm.io to enable the analyzed data to be accessed in the application offline—an essential feature for sales representatives when visiting clients with unreliable network connectivity. 

Codal also worked alongside the company’s internal IT department to integrate the app with other critical systems. For example, Baxter’s internal user directory was connected, ensuring that employees could easily gain access to the app, using Okta as an authentication layer.

Our UX team set out to establish a superior information architecture for the app. After creating a sitemap to layout the screen hierarchy, we mocked up some high-fidelity wireframes. Designed to help craft a fast and intuitive experience for users, these wireframes were iterated via feedback from the internal team. 

Codal incorporated some data charts from Highcharts, but the complexity of the KPIs called for many of the charts to be designed from scratch, in order to provide the right level of visualization. Once we had wireframe approval from the client, our UI team got started implementing key design elements to create a truly aesthetically pleasing mobile app. Finally, we effectively incorporated the company’s colors, fonts, and branding elements to ensure a consistent and intelligent UX.

Development

After combining a powerful, scalable backend for extensive data storage and analysis with a smooth and engaging front-end user experience (UX), Codal delivered a superior mobile application for the Baxter team. 

This application was showcased at the 2021 AWS re:Invent conference in Las Vegas, where representatives from Baxter were invited to speak about digital innovations in the healthcare space. 

With the ability to transfer massive amounts of data into easily digestible reports, the app represents a powerful tool for the company’s sales representatives. Reps can compare the CRRT data of multiple hospitals, understand just how well an individual customer’s devices are functioning, and provide suggestions and feedback to help a hospital get the most from its CRRT devices. 

With localized instances for sales reps and customers around the world, as well as the offline capability to ensure connectivity when visiting customers with spotty or non-existent network coverage, this mobile app is an invaluable tool for strengthening customer relationships and ensuring Baxter’s technology is making a positive difference in hospitals every day.

Ultimately, Codal delivered a mobile app that helps hospitals better understand their AKI treatment programs and improve operational performance in the ICU. This in turn lowers the cost of therapy and decreases treatment downtime, as well as ensures that patients are receiving the safest treatment possible, and that hospital and ICU teams are adequately trained. 

Baxter’s rich history of delivering transformational medical technology has not wavered due to its commitment to continuous innovation. Codal is committed to helping improve the healthcare industry with cutting-edge digital technology, and we’re honored to partner with an organization that helps medical professionals provide superior care to patients in the most critical of environments.

The Result

Modernizing a critical healthcare app with microservices and intelligent UX design.

Microservices Healthcare App Case Study | Baxter

Baxter

Building a platform to help teachers manage their workday.

Tappy case study image

Education

The importance of a quality educator cannot be overstated. 88% of people believe that their teachers had a significant impact on their life. Meanwhile, the average teacher currently works 400 hours of overtime each year. 

Unfortunately, today’s educators are overworked, underpaid, and ultimately not receiving the resources they need to do their job successfully. This is leading to high burnout and turnover rates in schools, as well as a general lack of interest in teaching as a profession. Now, companies like Tappy are stepping in to help solve this crisis. 

In January of 2022, Codal teamed up with Tappy to help digitally transform the education space.

There are many different types of teachers—and some are more organized, or more proficient in certain areas, than others. When designing this platform, the first task was understanding exactly who would be using it. Who are our target users? What are their biggest challenges? Which administrative duties take the most amount of time? What tools do they currently use to streamline their daily workload?  

We also needed to understand what competing products were already available on the market. By analyzing similar platforms, we could learn from their UX and UI, identify strengths and weaknesses, then leverage those findings to design a superior product. 

From there, we needed to put together a roadmap to success, then execute that plan while remaining on time and within budget. 

In the Discovery stage, our team conducted interviews with stakeholders—that is, members of the Tappy team—to gain a full understanding of their aspirations, requirements, and initial concerns regarding the platform. 

We also conducted user interviews, which meant chatting with different types of teachers to continue gathering and prioritizing project requirements. Since Tappy is a company made up of former educators, we were able to gain a lot of insight through our stakeholder and user interviews. 

With this information, on top of our external market research findings, we were able to put together a comprehensive list of features and functionalities.

__The first phase__ focused on designing, developing, testing, and launching the platform’s most viable product (MVP): lesson planning. For this, our team created a UX and UI to facilitate the following workloads: 

- Creating lesson plans from scratch or a template. 
- Establishing learning objectives for each lesson plan.
- Accessing previous lesson plans, making changes to them, and comparing them against others in the system. 
- Organizing lesson plans via an intuitive scheduling tool with different views to choose from, such as a calendar or list. 

__The second phase__ focused on building out features that would help users execute their lesson plans in real time. This included:

- Accessing lesson materials such as worksheets, quizzes, assessments, and so on. 
- Starting the lesson by pressing “Play” or otherwise putting it in “Presentation” mode.
- Monitoring the pace of a lesson and setting reminders to ensure the classroom stays on schedule. 
- Reviewing lesson instructions to help better explain instructions to students.
- Viewing a class roster with every student’s name and contact information.

__The third phase__ focused on student enablement. We designed the platform to support, and ultimately streamline: 

- Grading tests and homework assignments.
- Administering student self-assessments. 
- Receiving real-time reports on student progress. 
- Taking anecdotal notes for individual students.
- Predicting a student’s future progress based on data algorithms. 
- Setting specific goals and learning objectives for individual students. 

__The final phase__ focused on peer collaboration. This meant creating UI elements to facilitate:

- Scheduling meetings and workshops with other teachers in the user’s district.
- Sharing notes, lesson plans, and curriculums with other users on the platform.
- Requesting feedback from peers via a beacon button.
- Conversing with other users through an intuitive discussion board.

Codal partnered with Tappy to build a fast, responsive, and user-friendly platform that helps educators stay organized, collaborate with their peers, and provide the most valuable experience possible for their students. 

Our team is still working with Tappy to help maintain and support the platform. This involves making regular UX and UI updates, preventing bugs and other issues before they occur, and identifying opportunities for improvement—based on user behavior and feedback, along with new industry trends and technologies. 

Codal is proud to work with companies like Tappy to help modernize the education space—and ultimately make the world a better place—via cutting-edge digital solutions. 

Building a Platform That Helps Teachers Case Study | Tappy

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Wordpress

Tappy

Helping businesses maximize the value of their data through an innovative platform.

Marketing Attribution case study image

Marketing Technology

Marketing Attribution offers a suite of tools to track customer journeys, website interactions, internal expenses, ROI, and other marketing performance metrics—helping businesses to better predict and forecast sales numbers. Marketing Attribution approached Codal to build a user experience (UX) for its platform from scratch.

The Marketing Attribution platform needed a seamless and engaging UX and UI, where massive amounts of data could be translated into digestible, actionable insights for customers.

Codal collaborated closely with the Marketing Attribution team to understand the legacy platform’s biggest pain points and improvement opportunities. In addition to understanding existing user flows and processes, our team conducted in-depth market research to better understand client needs and expectations, as well as how Marketing Attribution could potentially differentiate itself from the competition.

After a deep dive into the Marketing Attributions platform and its users, our UX designers began mapping out the best way to translate massive amounts of data into a straightforward and visually appealing format. 

This began with an intensive information architecture stage, where we decided on a modular design approach—using intuitive dashboards to keep tasks, graphs, and charts neatly organized and easily accessible. Feature prioritization revealed a need for marketers to customize these dashboards to fit their specific business objectives. 

After cementing the platform’s information architecture, Codal began mapping out user flows, charting the client’s journey from onboarding to task completion.

Our UI designers created menu, table, chart and button styles that would ultimately give the platform its unique look and feel. We also created a stylesheet to help guide future designers on the platform’s colors, fonts, gradients, and so on. 

Finally, while primarily a desktop experience, our design team made sure that the platform was both mobile- and tablet-responsive.

Marketing Attribution helps businesses achieve their sales and marketing goals by providing a smart, user-friendly data analytics platform—which was designed, developed, tested, and launched by Codal. Our team knows how to maximize the value of data from various sources via cutting-edge tools, and we’re proud to help organizations achieve this through our partnership with Marketing Attribution.

Innovative Data Analytics Platform Case Study | Marketing Attribution

Marketing Attribution

Establishing a superior online presence for an innovative brand in the mobile banking space.

MANTL case study image

By implementing MANTL’s self-service platform into their onboarding process, banks can not only improve the customer experience, but also cut costs and increase operational efficiency. 

Financial Technology

In the winter of 2021, MANTL came to Codal in need of a UX redesign. With its legacy website, the brand was struggling to generate leads, keep users engaged, and meet its conversion rate goals. 

With over a decade of experience designing, developing, testing, and deploying websites and applications in the financial services space, Codal was a perfect fit for this project—and our team was eager to get started. 

MANTL was experiencing low conversions and high bounce rates on its website. Most users were not advancing beyond the homepage, requesting product demos, or interacting with the site’s blogs and other content. 

Our mission was to improve these metrics with modern UX design, driven by data and cutting-edge technology. 

At the time, the MANTL platform was just designed to streamline business-account openings. So adding the new consumer-focused product played a big role in the company’s rebranding and UX redesign. 

Now that MANTL offered an onboarding solution to banks for both individual and commercial customers, the brand’s website needed to reflect that. When potential customers visited the site, it was imperative that they could quickly and easily: 

- Understand the high-level features and functionality included in the consumer-account and/or the business-account opening product. 
- Learn about the platform’s key benefits, like the fact that it can increase account application submissions by 4x. 
- View case studies to see real-life examples of how MANTL has helped banks enhance their customer experience. 
- Request a product demo from anywhere on the site. 

Once our team was aligned with the MANTL team on goals, requirements, timeline, and budget, we were ready to kick off the project. 

In the initial Discovery phase, we learned the ins and outs of the MANTL brand, as well as its current sales and marketing processes, customer base, and competitors. This involved conducting market research, analyzing website data, and reviewing the business’ front- and back-end technologies. 

During our Discovery, we found that 60% of users who landed on the homepage would leave without any sort of interaction. This meant that the homepage and navigation bar needed to be updated with a smoother, more engaging user flow. 

We also found that over 20 news articles had been published about MANTL in the past year, but that these articles were only available on the About Us page. What other people say about a brand is arguably more important to potential customers than what the brand has to say about itself—so we decided to promote news content by giving it its own section on the homepage. 

On the product side of things, we needed to reestablish MANTL as a multi-service provider that focuses on both business and consumers as the end user. This would involve building a new product page for the consumer platform, as well as redesigning the homepage to include quick facts and statistics about both products. 

The lack of CTAs was another issue that needed to be addressed. To improve conversions, it was essential that users could—at any point in their journey—click the “Request a Demo” button, fill out a basic contact sheet, and be connected with a sales representative. 

Finally, the website needed a responsive design, so that users could access it via smartphones, tablets, and other devices—without experiencing issues like stressful design layouts or slow page loading times.  

Codal and MANTL met once a week over Zoom to go over designs, demo new website features, and address any potential risks or opportunities moving forward. Our team was in constant communication with MANTL’s stakeholders, SMEs, and marketing personnel to collect feedback on our designs, and ensure that all project requirements were being met. 

Codal elevated MANTL’s online presence by redesigning critical aspects of the UX, including the site’s homepage, product pages, careers page, blog, contact forms, and case studies. 

Specifically, these are some of the key features and functionalities our team designed, developed, tested, and deployed to enhance MANTL’s front-end experience: 

- Components across the site that allow future additions of content whilst remaining on brand.
- Locked case studies that site visitors can download by providing their contact information, which helps generate leads for the sales team. This also helps optimize follow-up emails to prospects, as the salesperson can formulate their messaging based on the specific case study that was requested.
- A new resource library that includes copy and media for a range of audiences—with the added benefit of locking particular materials, then delivering them to visitors that have submitted interest.
- An internal landing page builder to help the sales team create tailored landing pages for events and unique marketing campaigns, without going off brand.
- A careers portal integration with Greenhouse’s recruiting software, so users can view and apply for jobs without having to leave the MANTL site. 
- An enhanced sales funnel that integrates with Marketo’s marketing automation software. The site can now remember if a visitor has already provided their contact information, so they don’t get asked to provide it again, and can continue accessing unlocked materials.

MANTL’s updated website now performs better in search engines, experiences stronger user engagement, and converts more site visitors into leads for the sales team. 

We’re incredibly proud of what our team was able to accomplish on this project, and we’re excited to see how MANTL continues to grow and innovate in the world of online banking. 

Establishing a superior online presence for an innovative brand in the mobile banking space

Innovative Brand in the Mobile Banking Space Case Study | MANTL

MANTL

Codal has been named the BigCommerce 2021 Partner of the Year and recognized for the best User Experience + Design Award.

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Let’s collaborate

200+ clients, millions of end-users, and thousands of designs later, we’re an award-winning agency that’s worked with some of the biggest brands around.

Together, 

we can do great things.

Here at Codal, we’ve planned and executed countless projects for organizations across a wide range of industries—and we’ve learned a lot in the process. Learn more about our team’s history, design process, technical capabilities, and more. 

Want to know more about Codal? Check out our frequently asked questions page to find the answers you're looking for.

FAQ | Codal | UX Design & Web Development Agency in Chicago

As Codal extends its services into new industries and territories, we continue to build a network of partners that help us provide superior solutions for our clients. If you’re interested in teaming up with us, get in touch with a member of our team today.

eCommerce healthcare trends

This year promises to see more innovation in the healthcare eCommerce space. Here are the top eCommerce trends in healthcare to look out for in 2022.

eCommerce trends in healthcare for 2022 - Codal

ECommerce trends in healthcare for 2022

Codal conference room

The digital development and design firm more than doubles footprint with move to iconic Chicago property. Click here to learn more!

Codal Moves to Historic Old Post Office Building - Codal

Codal will move its offices from 11 E. Hubbard Street to the newly redeveloped Old Post Office Building at 433 W. Van Buren St. in Chicago this summer.

Codal Moves Offices to Historic Old Post Office Building

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Gearing up to make the swap from your legacy AS400 system to a modern technology? Download this free eBook to see the different approaches you can take.

AS400 Modernization Approaches [eBook] - Codal

For over three decades, organizations across the globe have been using AS400 software to power their most critical business applications and processes. And every year, new digital technologies arise to help companies streamline workflows, enhance data analytics, improve security, and ultimately increase revenue. 

AS400 Modernization Approaches [eBook]

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An effective user experience is one that establishes a real emotional connection with a user—ensuring them that they're interacting with a product designed by humans, for humans.

Enhancing your UX designs with microinteractions | Codal

An effective user experience (UX) is one that establishes a real emotional connection with a user—ensuring them that they are interacting with a product designed by humans, for humans. Often overlooked, microinteractions represent an integral part of this well-rounded UX.

Enhancing your UX designs with microinteractions

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Codal insights

Our process may be data-driven, but our people are fueled by something much stronger: passion.

Our Partner | Codal | UX Design & Web Development Agency

Codal has over a decade of experience digitally transforming businesses across all industries, from law firms and banks, to clothing shops and food joints. With a team of the world’s best designers and developers, we’ve got the necessary resources, technical knowledge, and market expertise to solve all kinds of challenges for your clients, whether it’s optimizing the online customer experience, streamlining internal operations, or leveraging data to enable business growth.

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Why partner with Codal?

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The comments we receive from our customers about how beautiful the website is, how easy it is to use, and how elegantly it flows, I think that speaks to the quality of work that Codal does.

Our Partners | Codal | UX Design & Web Development Agency

Our partners 

Our Partner | Codal | UX Design & Web Development Agency in Chicago

Codal partners with industry leaders that share our passion for helping organizations thrive in the digital age. When planning and executing strategies for our clients, we only work with the most cutting-edge tools and services, and our partnerships allow us to maximize the value of these products.

Who we partner with

Let's find opportunities to innovate and succeed together. 