200+ clients, millions of end users, and thousands of designs later, we’re an award-winning agency that’s worked with some of the biggest brands around.

Together,

we can do great things.

Codal has been named the BigCommerce 2021 Partner of the Year and recognized for the best User Experience + Design Award.

Empowering companies at the intersection of UX design, development, & business.

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Codal

We stand up intelligent, cost-effective microservices architectures that let businesses achieve true scalability.

Go to market faster with a platform that’s flexible, designed to scale, and provides long-term value.

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Is headless or microservices architecture right for your business? [whitepaper]

Is headless or microservices architecture right for your business? [whitepaper] | Codal

The eCommerce space is experiencing rapid technological growth and innovation. Businesses are capitalizing on new and exciting technologies to deliver transformative eCommerce solutions, provide superior customer experiences, and boost conversions.

eCommerce

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Once we understand your current pain points and vision for the future, our team provides the best systems and technologies for maintaining efficiency as your business expands its customer base, processes more orders, and introduces new products and services.

Scaling

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With new technologies constantly emerging, we help your business maintain a competitive edge by replacing legacy systems with faster and more efficient solutions—creating superior outcomes for your customers, employees, and associates.

Technology innovation

Technology Innovation

Our team dives deep into your business’ technological infrastructure to identify scalability issues, security risks, and other areas for improvement.

Discovery     

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To effectively transform your business’ monolithic architecture to a more agile, microservices-based system, we create a detailed plan that’s within your budget and timeline.

Architecture strategy

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Our designers produce wireframes that cover all the project requirements for any given business function, from shipping, to accounting, to customer service, to payroll.

Design     

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The development team builds and implements this new system architecture, then makes any necessary changes based on feedback from users and stakeholders.

Engineering     

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We continuously update and refine your business’ tech stack so that it remains flexible, secure, and cost-effective.

Maintenance     

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Check out our five-step process to microservices architecture projects - 

Our microservice architecture process

Going headless for an integrated eCommerce ecosystem.


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As a trusted partner to GOREWEAR, Codal’s task was to design and develop a responsive, agile eCommerce ecosystem that is able to respond to customer feedback and deliver a superior all-around shopping experience.

Retail/eCommerce

GOREWEAR needed a new, modern eCommerce setup to bring its global online retail operations under one roof. As a leading eCommerce design and development agency, Codal was proud to team up with such a brand to deliver a cutting-edge eCommerce solution built to scale.

The Project

An innovative and well-respected performance apparel brand with a storied history, GOREWEAR approached Codal to reimagine its global eCommerce ecosystem. Under the W.L. Gore & Associates umbrella, GOREWEAR designs, develops, and manufactures cutting-edge products for endurance athletes to enhance their experience in all-weather conditions. Known for its waterproof and breathable Gore-Tex fabrics, GOREWEAR employs extensive research and development to ensure its products are built to support the world’s most elite athletes, no matter what the conditions.

Intro

Traditionally, GOREWEAR had contracted much of its eCommerce operations to a third-party provider. This meant that updates to its eCommerce sites were slow to implement, its product time-to-market was impeded, and order fulfillment had a lengthier turnaround time. GOREWEAR sought to bring all of its eCommerce operations in-house in order to deliver a superior customer experience while streamlining internal processes and procedures.

Additionally, GOREWEAR sought to bring two of its sister brands, VIEV and SITKA Gear, under its singular eCommerce umbrella as well.

As a trusted partner to GOREWEAR, Codal’s task was to design and develop a responsive, agile eCommerce ecosystem that is able to respond to customer feedback and deliver a superior all-around shopping experience.

The Challenge

The first step in the project process was to complete a full discovery. This enabled the Codal team to fully understand GOREWEAR’s current eCommerce ecosystem, including its pain points and challenges. Codal worked in close collaboration with the GOREWEAR team to understand the business logic, workflows, procedural tasks, required input/output information, and tools necessary for the eCommerce site. Additionally, Codal identified, defined and documented all existing and proposed features for the site, while determining all relevant third-party plugins for these features.

Based on information gathered during this discovery process, Codal assembled an execution strategy to deliver a transformative eCommerce solution to bring GOREWEAR into the next generation of online retail.

Discovery

Codal determined that the best approach for GOREWEAR was to launch a headless eCommerce ecosystem. In a headless approach, the front-end presentation layer of an eCommerce presence is decoupled from its back end. By separating these two elements, GOREWEAR can isolate traditional eCommerce tasks like product and order management from customer-facing, front-end content. Because its eCommerce data is not specifically tied to a single front end, it can be replicated across multiple different sites—including all of GOREWEAR’s global sites, as well as its sister brands VIEV and SITKA Gear. 

Strategy

Codal architected GOREWEAR’s eCommerce solution using BigCommerce as a platform provider. BigCommerce provides a powerful back-end commerce engine to support GOREWEAR’s numerous global sites. It was the perfect template on which to build an innovative eCommerce solution that’s designed to scale.

Codal implemented Contentful as a content and channel management solution, allowing GOREWEAR to easily publish and localize content according to the needs of its individual eCommerce sites. With Contentful, it’s easy for GOREWEAR to manage all of its content—including promotions—across its ecosystem of sites while having them all connect to a singular commerce back end. 

The Codal team also incorporated Vercel into the ecosystem to help GOREWEAR’s developers easily deploy engaging front-end experiences. Vercel is the ideal framework for headless setups because front-end teams can deploy instantly, scale automatically, and easily launch personalized content around the world.

The Codal team also incorporated a number of third-party plugins to ensure a streamlined experience. These included Salsify for product information management, Klaviyo for email marketing, Yotpo for customer reviews, Avalara for automated tax compliance, and Adyen for payment processing.

Development

Codal delivered a headless eCommerce solution that will help GOREWEAR grow, scale, and deliver a superior customer experience. This approach enables GOREWEAR to be nimble and responsive. With a headless eCommerce architecture, organizations can develop the front end independently, while easily managing commerce functions separately. Codal designed and developed GOREWEARs headless solution to be truly flexible and agile, with key functionality like multi-language and multi-currency support to enable connected commerce across its multiple global sites and brands.

For many brands, headless represents the future of integrated eCommerce. Working with our extensive set of eCommerce technology partners— and taking advantage of the flexible and reliable BigCommerce platform—Codal successfully crafted a cutting-edge headless eCommerce solution for GOREWEAR that will enable long-term, sustainable growth for its family of brands.

The Result

How Codal helped GOREWEAR go headless for an integrated eCommerce ecosystem.

Headless eCommerce Case Study | GOREWEAR

BigCommerce

Contentful

Vercel

Salsify

Klaviyo

Yotpo

Avalara

Adyen

GOREWEAR

Trading in your business’ monolithic system for a microservices architecture can come with many benefits, such as greater programming flexibility, the ability for development teams to work independently of each other, and a faster time-to-market for application modifications. Codal helps determine whether or not microservices are right for your business, then creates a roadmap for success. We implement microservices to enhance the overall agility, scalability, and security of your business—resulting in lower costs, streamlined workflows, and optimized revenue.

Our microservices architecture solutions

Wondering if trading in your monolithic system for a microservices architecture is best for your business? Codal can help.

Microservice Architecture | Codal | Web Development Services

Microservice architecture

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Let’s collaborate 

200+ clients, millions of end users, and billions of dollars in business growth. We’re an award-winning firm that’s worked with some of the biggest brands in the world. 

Together

Our lean, interdisciplinary teams help you bring innovative digital solutions to market at scale. Drawing on a variety of perspectives, qualifications, and strategies, we make true strategic digital transformation a reality.

From UX design and mobile app development, to digital transformation and data strategy, explore the consulting services and solutions Codal has to offer.

Solutions | Codal | Top Digital Agency in Chicago

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No matter what the challenge,

Codal has the knowledge and experience to solve it.

Utilizing analytics and data gathered through extensive research, Codal creates digital products tailored to your customers, ensuring the finished solution caters to all user types. 

Leverage elegant, intelligent, and immersive digital experiences tailored to your customers’ wants and needs, as well as your business goals.

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Check out our five-step process to product design and develop projects - 

Our product design & development process

Whether you’re building a new website, mobile application, internal business platform, or any other digital product, Codal is here to guide you through the process with speed and efficiency. Using advanced technologies and a data-based approach, our award-winning designers and developers create solutions that facilitate practical and meaningful experiences for your business’ customers, employees, and stakeholders. This means stronger user engagement, streamlined workflows, fewer support issues, and optimized revenue. 

Our product design & development solutions

Get elegant, intelligent, and immersive digital experiences tailored to your customers’ needs—and your business goals.

Product Design & Development | Codal | UX Design Agency

Product design and development 

We help your business launch digital commerce experiences that drive sales and create genuine customer delight.

Get headless architecture with engaging shopping experiences that drive conversions from a certified Shopify and BigCommerce Elite partner.

e commerce

Check out our five-step process to eCommerce projects - 

Our eCommerce design & development process

For more than a decade, Codal has been helping businesses thrive in the eCommerce landscape. With superior UX/UI design, we give your business the tools it needs to enhance its digital presence, expand its customer base, as well as create and manage additional streams of revenue. By establishing a sophisticated and agile eCommerce tech stack, we ensure scalability, so your business can rapidly adapt to new industry trends, consumer behaviors, and emerging technologies. Codal is currently a trusted partner of both Shopify and BigCommerce—two of the top eCommerce platforms on the market today. 

Our eCommerce solutions

Get elegant, intelligent, and immersive shopping experiences that create positive customer impressions and drive conversions.

eCommerce Website Development Company | Codal

Codal drives strategic process improvements and best practices to help you successfully deliver quality services to customers. 

Launch seamless and intuitive digital journeys that cater to users of all types and help you forge more meaningful connections with customers.

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Check out our five-step process to service design projects - 

Our service design process

With the right blend of people, processes, and technology, your business can unlock its full potential—and that’s where Codal’s service design team comes in. We integrate sophisticated digital technologies with various back- and front-end systems to enhance the user experience (UX) and streamline internal workflows. Effective service design enables stronger communication between your business, its customers, and its third-party service providers, so you can continuously refine processes and optimize revenue as you scale. 

Our service design solutions

Service Design | Codal | Web Design and Development Chicago

Service design

Collecting, visualizing, and analyzing massive amounts of data to discover actionable insights is a crucial part of creating a sound business strategy.

Harness the power of data to drive strategic decisions, uncover opportunities, and support the overall success of your business.

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Check out our five-step process to data strategy projects - 

Our data strategy process

Every growing business needs a strategy for collecting and analyzing data. But with so many different approaches and available technologies, it can be difficult to know where to start, or how to get more value from your current tools. Codal can help your business uncover new opportunities, drive strategic decisions, and optimize revenue by harnessing the power of data.

Our data strategy solutions

Data Strategy | Codal | Digital Consulting Firm

Data strategy

Codal can guide your business through a hassle-free transition from the old to the upgraded, allowing you to migrate systems and solutions without the hassle.

Modernize your legacy technology and guide your business through a hassle-free transition from the old to the upgraded.

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Check out our five-step process to modernization projects - 

Our modernization process

The process of switching from a legacy platform to a more advanced solution—without disrupting your business’ customer experience or internal workflows—requires significant time, resources, and technical expertise. Our award-winning team collaborates with the key players on your end to determine which platforms and tools are best suited for your scaling business. Then we execute the new platform transition and integrate any third-party solutions, establishing a technological infrastructure that supports efficient UX updates, robust security, and superior data analytics.