Mark Bell Sling Shot

Streamlining the path-to-purchase for exercise equipment, apparel, and accessories



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The Project

Bell developed the original Sling Shot in 2008 to train his chest while recovering from a torn pectoral muscle. Officially launched in 2010, the Sling Shot quickly became a key piece of equipment for gym rats and fitness newbies alike. Since then, MBSS has grown into a successful eCommerce business, launching additional pieces of equipment—like the popular Hip Circle—while also becoming a popular lifestyle brand. As MBSS continued to grow, stakeholders recognized its eCommerce website needed some work. While it was operating on the popular Shopify Plus platform, the site’s user experience (UX) was lacking. Enter Codal. Our team was proud to partner with an innovative brand like MBSS to help refine and improve its eCommerce presence.


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